Since 1998
Our Story
A quarter century of crafting jewels that outlive generations.
Our Philosophy
Luxuryisnot
apricetag.
Itisafeeling.
Since 1998 we have believed that true luxury lives in the details that most will never notice but every wearer will always feel. In the weight of the gold. The depth of the setting. The smoothness of the clasp.
Tina Laurent
Founder & Creative Director
The Vision
Jewelleryshould
outliveitswearer.
“I didn't want to create fashion — I wanted to create heirlooms. Pieces that a grandmother would pass to her granddaughter. Objects that hold memory, meaning, and beauty across generations.”
Every design starts as a sketch, becomes a wax model, and is then carved by hand. No shortcuts. No compromises. Only obsessive attention to the detail that makes a piece extraordinary.
— Tina Laurent, 1998
A Journey
Our Heritage
The Beginning
Founded in a small atelier in Paris, Adaa By Tina was born from a singular obsession — to create jewellery that tells a story. Our founder, Tina Laurent, began with a single gold ring and a dream.
First Flagship
Our first boutique opened on Rue du Faubourg Saint-Honoré. The handcrafted pieces sold out within days, and a community of loyal connoisseurs began to form.
The Bag Collection
Expanding our vision, we introduced our first leather bag collection. Each bag uses vegetable-tanned leathers sourced from sustainable Italian tanneries.
Global Expansion
From Paris to New York, Dubai, and Tokyo. Our pieces now adorn the most discerning women on every continent.
The Digital Atelier
We bring the boutique experience online — every detail preserved. From the unboxing to the certificate of authenticity, the luxury is uncompromised.
What We Stand For
Our Principles
Ethical Sourcing
Every diamond is conflict-free and GIA-certified. Every gram of gold is recycled. Every pearl is responsibly farmed.
Master Craft
Our artisans train for a decade before they touch an Adaa By Tina piece. Excellence is not a standard — it is the only option.
Timeless Design
We do not chase trends. We create pieces that are relevant today, beautiful tomorrow, and priceless in a century.
Responsible Luxury
We offset every delivery. Our packaging is 100% recycled. Because true luxury should never cost the earth.
Begin Your Story
Find Your Heirloom
Every piece we create has a story waiting to become yours. Explore our collection and discover the one that speaks to you.
Explore Collections